SEO Resume

SEO Expert & Internet Marketing Consultant

SEO Resume

SAMREEN Z. SOOMRO

samreen@samreensoomro.com

PROFILE

Driven, competitive, and dynamic individual known for consistently exceeding expectations

PROFESSIONAL EXPERIENCE

i3media Limited
Head of Search Marketing (Asia)
January 2010 - Present

Responsibilities:

Developing and managing all aspects of the i3Search.Worx department in the Karachi office
Recruiting, training and managing a team of SEO professionals
Planning and implementing powerful link building strategies to increase each client's link popularity and gain visibility on major search engines
Develop and implement Social Media strategies for various clients
Conducting competitive market research for each client to identify opportunities for increasing their online visibility
Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc.

Websites Working On:

www.asfancydress.co.uk
www.reprebate.com
www.bodyperfectclinic.com
www.bordersbootcamp.com
www.thelearningcentre.info
www.lhhscotland.com

Toolmart, Inc.
Web Marketing Manager
January 2009 - January 2010

Responsibilities:

On-page Optimization

Devising and implementing SEO strategies for large eCommerce websites with more than 10,000 products
Conducting regular optimization of on-page content on various product pages
Auditing title tags and meta data on a regular basis for search engine optimization compliance
Working with the development team to analyze site code and provide recommendations based on SEO best practices
Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and maintaining rebate, clearance and special offers pages and updating them regularly
Conducting on-going competitive market analysis

Off-page Optimization

Procuring quality inbound links from blogs, forums and other relevant, content-specific sites
Creating content (articles, press releases, etc.) to submit to various platforms/sites
Making appropriate comments on relevant, do-follow blog sites to procure backlinks
Generating and submitting product feeds to various shopping engines
Exploring new online resources for generating backlinks
Maintaining a company blog
Leveraging Web 2.0 sites/platforms to publish content with links back to our sites
Incorporating social media optimization to augment the traditional SEO activities

Conducting keyword research and selecting product-specific keywords for PPC campaigns
Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns
Composing and testing ad copy to produce optimal click through rates
Monitoring campaign results, analyze key metrics, and optimize click-through and conversion rates

Email Marketing

Maintaining a list of opt-in email addresses and leads
Writing action-oriented, compelling emails to promote various products and brands
Researching for ideas for deals and offers exclusively for subscribers
Sending emails twice a month
Sending emails a week before special days and holidays
Monitoring click-through and conversion rates using Google Analytics

Print Media

Conducting research to identify new product lines and/or seasonal promotional opportunities
Developing action-oriented ad concept and copy
Working with the graphic designer to create ads

Websites Worked On:

360training.com
Search Engine Optimization Team Lead, Web Marketing Department
March 2006 - June 2008

Responsibilities:

Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the internet and in turn increasing revenue
Conducting Keyword Market Research on target markets' searching habits
SEO Copywriting/Editing
Developing and optimizing meta tags
Social Media Optimization and Marketing
Developing SEO standards for usability design and coding
Using ethical/white-hat on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals
Developing, generating and interpreting periodic campaigns performance reports using web analytics
Monitoring organic search placement and generating weekly reports
Generating detailed monthly SEO reports using WebCEO and HitsLink
Leveraging Web 2.0 technologies for corporate marketing efforts for various company portals
Developing and managing link-building campaigns

Websites/Portals Worked On:

360training.com, Inc - www.360training.com
Agent Campus - www.agentcampus.com
OSHA Campus - www.oshacampus.com
Learn Insurance - www.learninsurance.com
Learn2Serve - www.learn2serve.com
Cosmetology Campus - www.cosmetologycampus.com
Home Study Educators - www.hsego.com
National Medical Education - www.nationalmeded.com
360instutute - www.360institute.com
Roger DeSpain School - www.rogerdespainschool.com
Firm Element - www.firmelement.com
CPA Campus - www.cpacampus.com

360training.com
Instructional Designer/Content Developer, Production Department
March 2004 - February 2006

Responsibilities:

Researching, writing and scripting interactive courses for American workforce to enhance their technical skills and promote occupational safety
Developing learning objectives and assessments
Developing storyboards/scripts with text, voice, sound, graphics, and descriptions and instructions for the multimedia team
Developing and managing project schedules
Managing the review and revision cycles
Attending team meetings and tracking decision and action items that emerge from discussions
Keeping abreast with the industry best practices and course design strategy

Axact Cyber Solutions
Team Lead, Creative Department
October 2002 - June 2003

Responsibilities:

Managing all stages of website development projects from start to completion.
Coordinating the efforts of the graphic design and web development teams
Providing the teams with information about customer needs, specifications, design targets, development process, design standards, techniques and tools to support task performance
Providing an interface between the Management and the design and development teams to ensure effective and on-time and delivery of websites
Simultaneously managing multiple projects with the use of project management techniques

Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Karachi
Technical Report Writing Instructor
August 2002 - December 2002

Asyst (Pvt) Ltd.
Project Coordinator
December 2001 - July 2002

Responsibilities:

Leading the project team and coordinating the project
Developing and implementing action plans according to the agreed standards and deadlines
Establishing regular liaison with the clients on all project-related matters
Ensuring the production of all necessary documentation
Providing regular project status and progress reports to the CEO

Asyst (Pvt) Ltd.
Internee
June 2001 - August 2001

Responsibilities:

Analyzing and documenting several internal projects
Analyzing and improving Asyst's official website

Freelance Writing Experience
2000 - Present

Freelance writer specializing in writing business reports, magazine and newspaper articles on a wide range of subjects including science, business, psychology, literature, history and human interest issues. Freelance copywriter for consumer web portals, direct mail, and sales promotion.
Freelance developer, writer, editor and designer of a wide range of business materials, including brochures, newsletters, and annual reports.

SKILLS

Interpersonal: Exceptional communication, leadership and teamwork skills. Excellent command over English and Urdu both verbally and in writing.
SEO/SEM: Capable of developing and implementing effective SEO/SEM strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic. Well-versed in advanced on-page and off-page SEO techniques. Extensive knowledge of Social Media and its use in Online Marketing. In-depth knowledge of utilizing the right types of social media for different types of clients and market spaces. Thorough understanding of Digg, StumbleUpon, Delicious, Furl, Facebook, MySpace, Wikipedia and various other social networks. Deep knowledge of search marketing uses of Forums, Blogs & RSS Feeds.
Content Development/Optimization: Expert in all types of content development and optimization. Thorough understanding of vertical search engine integrations and their effect on the various content areas including text, news, images, video, audio and products.
Web Analytics: Proficient in using web analytics to analyze traffic trends and behavior and measure success of SEO/SEM efforts. Extensive use of web traffic analytical software such as Google Analytics, HitsLink, FireClick, Web CEO and Internet Business Promoter.
PPC: Capable of managing paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.
Technical: Extensive experience with computers in Windows 2000 Windows XP, Windows Vista and Windows 7 based environments. Proficient with packages such as Microsoft Office 2000/XP/2007, Microsoft Front Page, Microsoft Publisher, Adobe Photoshop CS3, Adobe Dreamweaver CS4 and various web authoring tools. Particularly at ease with network related software (a variety of Telnet/FTP clients, and web browsers such as FireFox, Internet Explorer and Flock).
Project Management: Proficient with Project Management concepts and tools including Microsoft Project. Capable of delivering projects on time meeting all requirements; detail-oriented and capable of tracking multiple projects without sacrificing quality.
Programming: Programming experience in C++ 4.52 (Windows), Microsoft Visual Basic .NET, Microsoft Visual C++, HTML, XHTML and CSS. Familiar with Database environments involving Microsoft Access 97/2000, MS SQL and Oracle.